Knowledgebase
UTM Tokens for Conversion Tracking
Posted by Nick R. on 24 September 2016 01:55 PM

Our system delivers traffic with original HTTP headers. This means that referrers and other information contained in HTTP headers is not replaced or removed and your stats/conversion tracking application can see all needed information without using tokens.

But if for some reason you still need to use tokens to track referrer(source of traffic) you can use the following token syntax:

What we currently have is a so-called 'TRACKING_ID' parameter:

URL example: http://domain.com/?param=TRACKING_ID The 'TRACKING_ID' can be replaced with the order type you currently have for the URL.

Say if you purchase traffic from a mature.com website, the 'TRACKING_ID' gets replaced with 'mature.com'. If you order traffic by niche, the 'TRACKING_ID' gets replaced with the niche you choose.

There are also UTM codes:

{domain} - returns the source domain name

{referer} - returns a complete referrer including address of a source page

{campaign} - Campaign ID

{niche} - returns niche of a domain/thumbnail including content type. When buying noreferrer, nocookie or proxy traffic it returns a corresponding category instead of a niche (noref/nocookie/proxy)

{ctype} - return Content Type targeting e.g. tube, pics, movies. When buying noreferrer, nocookie or proxy traffic returns an empty value

{country} - returns a country code of a visitor(ISO format) e.g US, CA, UK etc.

{region} - returns a region/state (complete) e.g Michigan

{city} - returns a cirty(complete) e.g. New York

{bid} - returns current bid(price per 1k) of a campaign.

{cost} - returns cost of a delivered visitor.

{language} - returns language targeting of a campaign separated by a comma.

{prod} - returns average productivity of a publisher's site

{carrier} - returns ID of a mobile carrier. The full list of IDs and their values can be accessed by the following API request http://trafficholder.com/api/api.php?user=account&pwd=API_HASH&do=carrierlist&country=US (US in this example)

{usage} - returns a usage type of a visitor's IP address e.g. Mobile ISP

{device} - returns a device type of a mobile visitor e.g. Android

{browser} - returns a browser name of a desktop visitor e.g. Google Chrome

{os} - returns operating system of a visitor e.g. Windows 7

{connection} - returns connection type of a visitor e.g. WiFi

{so} - returns sexual orientation targeting(type of a content a visitor is interested in) e.g. gay or straight

Example of landing page url with dynamic parameters: http://www.url.com/page.html?src={domain}&campaign={campaign}&niche={niche}&country={country}&bid={bid} Tags after "?" and "&" (src=, campaign=, niche= and country=) are user-defined. You are free to use any tags which can be recognized by your tracking software.

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